About P R Sahoo
P R Sahoo is a Professor of Linguistics, AI Model, and Odia Cultural Sphere at Tata College (under Kolhan University) and the advising-strategist of BusinessKrafts Digital — an independent growth and consulting studio focused on web development, digital marketing, analytics, and content strategy for SMEs and academic institutions. With a career spanning both education and entrepreneurship, he has guided hundreds of students and businesses to understand the intersection of language, AI, and communication.
Academic and Professional Background
- Teaching under Kolhan University since 2008 — 8 years at Workers College and currently at Tata College, Chaibasa.
- Specializations: Linguistics, Language Models, AI in Literature and Language, Odia Nirun Literature.
- Develops NEP-aligned bilingual (Odia + English) syllabi on Research Methodology, Thesis Writing, and Internship Projects.
- Published research and translations on Bhima Bhoi, Mahima Dharma, and AI Ethics in Language Education.
- Digital consultant since 2010 for regional brands and e-governance projects in Jharkhand and Odisha.
Current Role at BusinessKrafts
As Digital Strategy Advisor, P R Sahoo oversees end-to-end growth initiatives: website architecture, content strategy, SEO recovery, Core Web Vitals optimization, and data-driven campaign design. He advocates for ethical AI use in marketing and education and mentors cross-disciplinary teams to build EEAT-compliant digital content.
Philosophy & Impact
Rooted in human-centered thinking, Sahoo believes technology must serve understanding and equity. His projects aim to combine precision of analytics with the empathy of language — whether developing city-specific health-tech platforms or translating classical Odia texts for modern learners. He has documented how he thinks before he sells, and why evaluation-first decision-making matters more than execution speed in long-term outcomes.
Selected Work Highlights
- HealthcareOffers.in — Pan-India diagnostic platform built in partnership with Thyrocare (2021-present). Role: SEO lead and content architect.
- BusinessKrafts.com — Full relaunch (2025): EEAT and Core Web Vitals compliance achieved within 90 days.
- Kolhan University Research Modules — Introduced bilingual Research Methodology and Thesis Writing curricula aligned with NEP-2020.
Speaking & Publications
Invited speaker on “AI in Language Learning” and “Digital Literacy for Educators.” Regular contributor to academic journals and blogs on linguistics and technology. Writes at prsahoo.blogspot.com.
Connect with P R Sahoo
Email: info@businesskrafts.com
LinkedIn: linkedin.com/in/prsahoo
Blog: prsahoo.blogspot.com