BusinessKrafts runs integrated programs across Google, Meta, and LinkedIn—pairing creative, audience strategy, and analytics to turn intent into qualified revenue. Clean tracking first, then scale.
Where We Operate
Google Ads
High-intent search, Performance Max, remarketing, and display. Keyword strategy, negatives, and conversion tracking tied to pipeline.
Meta (Facebook/Instagram)
Reels, carousels, statics—audience tests, event tracking, and budget pacing to scale profitable sets.
LinkedIn Ads
Firmographic targeting, lead-gen forms, and content amplification to reach decision-makers without waste.
Our Full-Funnel Framework
1) Strategy & ICP
- Ideal Customer Profile, value prop, creative angles
- Channel mix, budgets, KPIs, measurement plan
2) Creative & Offer
- Ad copy & hooks, thumb-stopping visuals
- Lead magnets, landing pages, CRO baseline
3) Launch & Learn
- Granular ad sets, controlled variables
- Early optimization on CTR, CPC, CVR signals
4) Scale & Sustain
- Budget scaling, LTV cohorts, remarketing ladders
- Creative refresh cadence and offer testing
Deliverables
| Area | Included in engagement |
|---|---|
| Strategy | ICP & funnel mapping, channel plan, messaging strategy, KPI model |
| Setup | Accounts, pixels/tags, GA4 events, conversion goals, landing baseline |
| Creatives | Copy variants, static/video concepts, on-brand design system |
| Optimization | Bid strategies, budget pacing, audience pruning, negatives |
| Analytics | Weekly dashboards, cohort insights, lead-quality checks, next steps |
| Governance | Brand safety, approvals, version control, change logs |
What You Can Expect
FAQs
Do you only run ads, or also fix landing pages?
Both. Great ads need great landing. We audit and improve messaging, layout, and forms—or build fresh pages—to lift conversion rates.
How do you measure success?
KPIs defined upfront (CPL, CPA, ROAS, pipeline). GA4 + conversions + CRM feedback. Weekly readouts, monthly strategy reviews.
Can you work with our existing creative assets?
Yes. We reuse what works and add new concepts. Expect ongoing creative refresh cycles to prevent fatigue.
Is SEO included?
Foundational SEO for campaign pages is covered; ongoing organic growth lives under SEO Services.
Ready to grow pipelines and revenue? Talk to BusinessKrafts—we’ll map the shortest route to results.
Related services: Website Development · SEO · Local SEO · Content Marketing · Content Writing · SMM · PPC · Email Automation · Analytics & Reporting · CRO