After two and half years rigorous research on effectiveness of different business strategies, advertising products and digital marketing techniques, we came into existence on January 1, 2016. Before handling any practical experiment, we spent about one and half year in thorough survey of the local small and medium businesses including startups in two basic categories – (a) those have online presence and those have not. On the basis of business objectives, SWOT and KPY analysis, we came into strong insight of why businesses fail or grow. We spent almost ten months with a Jamshedpur based firm ‘ Craftiico Apparel and Clothing. Craftiico is not a big farm in the big city market, rather it a small one far behind the crowed city central market. Craftiico was established on June 17, 2014 as a fashion destination for women. Even after investing about thirty-five lakhs INR, Craftiico did not earn any revenue for first six months. Just we provided solution for a simple eCommerce site and SEO, the firm got expected result within next three months. We got encouraged to offer solutions for all digital marketing requirements for Craftiico. From April 2015 onward Craftiico got well recognition and credibility on the net. Foot traffic increased by about 45% with high conversion rate and rapid growth resulted in online selling too. Craftiico has more then 25000 followers on different social media platforms which is increasing. The logo and the advertising materials we designed for Craftiico too helped the firm enormously to build its own identity and brand image. After successfully delivering result at Craftiico, we moved towards few more small businesses in the city and within next six months we could able to deliver demonstrable results.
With fresh orientation of market research and practical experimentation, we started hiring right professionals in different fields so that we can immediately provide services to the startups and existing small and medium businesses for rapid growth and success. Along with a team of dynamic professionals, we also have contractual linkage with some reputed firms in different fields of services we provide. Now we are strong enough in delivering success to our clients and this is else our Success Mantra.
BusinessKrafts is all about solutions to businesses to reach their target market, grow rapidly and stand ahead of competition. Though our primary activities are: advertising, marketing, branding, PR and growth funneling for businesses, we don’t deploy any traditional method; but do everything in a highly strategic, cost effective, measurable, achievable, reliable, target oriented, inbound and immersive digital way.
BusinessKrafts is a dedicated B2B service provider and consultant that offers quality services in domain registration, web hosting, website development and design, digital marketing , search engine optimization (SEO), online advertising, branding, PR solutions and marketing consulting. Helping businesses in reaching their target market and growing rapidly through digital or online marketing is our primary motto. Social media marketing (SMM) and pay per click marketing (PPC), mostly Facebook, Instagram, YouTube, Google marketing and advertising are our prioritized services. Assured client satisfaction, competitive pricing, high ROI generation and on time project management are our quality aspects those help us in becoming a top leader in the domain. Just within three and half years of our establishment, we achieved the ranking of #1 marketing consultancy in India and mostly in West Bengal, Bihar, Jharkhand, Odisha, Telengana and Chhatishgarh.
Being a B2B service provider, we know it well – our growth largely depends upon the growth of our clients. At BusinessKrafts, therefore, our primary vision is to create lasting relationships with our clients and help them to be the best visionaries and trend-setters in their own fields and industries. We see ourselves as innovators, strategic and highly creative. We envision ourselves bringing more to our clients than just revenue.
At BusinessKrafts, our ultimate mission is to offer outstanding strategic, technical and creative services to businesses. Through our unrivaled service offering, we will draw in more leads for our clients, and enable them to turn those leads into revenue. From the early stages of web design and development to online marketing with pivotal search engine optimization and immersive advertising, our company is built on creative people who are leagues beyond their counterparts.
- Harness state-of-the-art technologies and processes that maximize client’s business productivity and create the platform for eventual true business success.
- Pursue innovation for and within our core industry verticals and in line with our mission to provide quality solutions to our clients.
- To consistently deliver transformative Business Growth Solutions with a tangible impact on the bottom line and ensure exceptional returns – month after month and year after year.
OUR APPROACHES TOWARDS STRATEGIC MARKETING
Developing a website – just start it and finish as soon as possible? No, we never do it just now
Doing digital marketing – just start advertising on the internet? No, it’s not our way of working
SEO – black hate, if not grey hate? No, we are 100% white hatters
When it’s all about marketing, we never adopt an easy shortcut method.
Whatever we do for our clients, we proceed step by step in order to deliver the best possible result. Our steps include:
- Thorough observation
- Rigorous research
- Proper Planning
- Strategy building
- A/B testing on Pilot Project
- Reviewing Fine tuning
- Lastly, Delivering the best result
It may take some extra time, but we follow our protocol of proceeding through proper steps so that none of our attempt will fail and our clients can seamlessly achieve their goal through the projects handled by us.
Be assured, whatever the service you get from us will work perfectly for your business. However, if you require immediate result, we can’t work for you. Delivering the best result through strategic marketing definitely take time and we aren’t the quick foxes.
MORE INFFORMATION ABOUT BUSINESSKRAFTS
Who are We?
BusinessKrafts is a rapidly growing digital marketing agency and market research firm in the eastern Indian region that mainly focuses on growth of MSMEs in Odisha, Jharkhand, West Bengal and Bihar.
As on 31 January 2020, our team size goes up to 53, but most of our team members are independent freelancers who work from home on project basis. We have only nine full time employees in two of our offices at Shop No. 1, Shiv_usha Complex, Uliyan Main Road, Kadma, Jamshedpur, Jharkhand, IN 831005 and 2, Kaveri Path,, Uliyan, Kadma, Jamshedpur, Jharkhand, IN 831005
- Ms Hema (Managing Director)
- Dr P R Sahoo (Chief Consultant cum Principal Research Officer)
- Mr Dillip Gope (Manager, Human Resources)
- Ms Naaz Askim (Manager, Client Relationship)
- Mr Rohan Sarkar (Chief of Technical Team)
- Mr Ashish Prasad (Creative Head)
Year of establishment:
Significance of Our Name
The name BusinessKrafts clearly indicates that we do k(c)raftsmanship for businesses, obviously for growth acceleration. The tagline ‘Strategy, Technology and Creativity’ represent our approaches.
What We do?
The ranges of services offered by BusinessKrafts include –
- Market Research
- Business Planning
- Marketing Strategy Development
- Business and Marketing Consulting
- Digital Strategy Development and Planning
- Digital Marketing Audit
Specific Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Pay per Click (PPC) Marketing – SMM and SEM
- Content Marketing
- Affiliate Marketing
- Email Marketing
- Mobile Marketing
- SSM Marketing
- Website Development and Design
- Web Application Development
- Website Security and Audit
- Website Maintenance and Management
Why We Do It?
BusinessKrafts came into existence after two and half years’ rigorous research on the effectiveness of different marketing strategies based on local businesses in major cities in the states Odisha and Jharkhand. The research suggested that digital marketing can be effectively applied to the MSMEs in the region. We voluntary involved ourselves with few small business those were in continuous struggle for existence amid heavy competition. We applied planned social media and local SEO strategies for the businesses. Within a year, our strategies could bring success beyond exception. It was right time for us to be established in the market as a trend setter digital marketing agency.
How We Evolve?
Situations are changing so rapidly that we are bound to come out with fresh insight each year, even half yearly and quarterly. Amid the changing scenario, we have been adopting new strategies in each step. We are actively involved in research based data and analysis and the main aspect behind our growth.
Our Social Responsibility
Our team has a strong morality towards social responsibilities. Whether we are posting on social media or on any other marketing channel both for us and our clients, we recheck the facts and the effects. We rigorously keep us aside from any type of factual deficiency and from anything that can be harmful for the society. We strongly fight against any type of discrimination including discrimination of the basis of religion, ethnicity, caste, class and gender. We foster a deep democratic value.
Need of the Hour
Fakers are more active on the internet – this is a big challenge for the digital marketers who are doing it in an honest way. A marketing agency that is working with full of moral consciousness find it difficult to breath amid hundreds of fakers. It’s time to think seriously and act properly. We are fully responsible and request other to be.
Challenges for Us
Competition is everywhere. We can’t ignore the same either for us or for our clients. We might have some failure stories to tell, but we are willing to learn from each failed incident and that’s our real strength.
Almost all of our clients are in MSME sectors. Few of them with whom we have long term partnership are:
- Craftiico Apparel and Clothing
- Shrikrishna Textiles
- Marwah Group of Hostels
- Sarojini Institute of Technology
- Tata College
- Airway Cargo
- Schools Stores
- Herbal Asis
- Integrated Indoor Decorators
Are You Hiring?
We are in continuous requirement of skilled and professional human resources, but not as in house employees, rather as ‘freelancer’ or on the basis of ‘work from home.’ Payment will be on project basis. Interested candidates may contact us.