Hema
Executive Director & Operations Lead, BusinessKrafts
Hema is a healthcare-services leader, entrepreneur, and digital-growth advisor who works at the intersection of operations, customer trust, and structured digital systems. She provides strategic and operational oversight at BusinessKrafts while a specialist team manages research, content strategy, local SEO, and delivery under her leadership.
Alongside BusinessKrafts, Hema leads Thyrocare Aarogyam Centers in Jamshedpur as Center-in-Charge and is also the founder of Healthcare Offers. Her leadership is calm, values-driven, and people-first, focused on clarity in communication, ethical work practices, and long-term trust across every project and relationship.
Drawing from day-to-day responsibility in diagnostic services and customer-facing healthcare operations, Hema brings a ground-level understanding of how real people search, decide, and experience services. This practical experience shapes how BusinessKrafts designs websites, content systems, and local SEO strategies for clinics, labs, educators, and service-led businesses.
Inside BusinessKrafts, Hema anchors a small, specialist team that prefers depth over volume. She encourages slow, disciplined growth instead of shortcuts, and ensures that every engagement respects three non-negotiables: honest communication, realistic promises, and long-term value for the client’s business.
Current roles & responsibilities
- Executive Director & Operations Lead at BusinessKrafts
- Center-in-Charge, Thyrocare Aarogyam Centers in Jamshedpur
- Founder, Healthcare Offers
- Former Founder & CEO, Craftiico
Focus at BusinessKrafts
- Keeping client communication simple, transparent, and human.
- Ensuring delivery quality, timelines, and internal processes remain disciplined.
- Aligning website structure, content, and local SEO with real-world customer journeys.
- Balancing business growth with ethical practice and long-term relationships.
- Supporting a small team of specialists so they can work with clarity and without chaos.