Our Core Team
BusinessKrafts is a women-led organization powered by academic-industry collaboration, where creativity, strategy, and data come together to drive growth and impact.
A seasoned academic and strategist, Prof. Sahoo brings over two decades of experience in linguistics, communication, and digital transformation. He guides BusinessKrafts on innovation, research alignment, and sustainable growth strategy.
Hema leads BusinessKrafts with vision and empathy, integrating strategic thinking and creative innovation. She oversees operations, client engagement, and long-term brand partnerships with a focus on excellence and inclusivity.
With expertise in digital project management and analytics, Pallavi ensures seamless execution of marketing campaigns and cross-team collaboration. Her leadership keeps projects aligned with client objectives and timelines.
Rani is the bridge between BusinessKrafts and its clients. Her responsiveness, clarity, and care ensure every customer receives professional assistance and timely support across projects.
Nargis contributes to campaign coordination and brand research. Her attention to detail and adaptability help optimize digital initiatives and enhance client deliverables.
Dr. Riya combines analytical insight with creative problem-solving to support data-driven marketing and research projects. Her background in academia strengthens the firm’s evidence-based consulting approach.