Building Identities in the Age of AI Archives

The Adaptive Brand: My Philosophy for Building Identities in the Age of AI

December 5, 2025December 6, 2025

8 min read

2026 Edition — BusinessKrafts Brand Thought Series In a world where technology evolves at the speed of thought and audience behavior shifts faster than traditional branding cycles can accommodate, the old idea of a brand… The Adaptive Brand: My Philosophy for Building Identities in the Age of AI