BusinessKrafts turns research into decisions. We combine qualitative insights, competitive intelligence, and quantitative validation to de-risk launches, refine positioning, and prioritize growth bets—without jargon or guesswork.
What We Research
User & Buyer Insights
Jobs-to-be-done, motivations, decision criteria, objections, and triggers captured via interviews, surveys, and journey mapping.
Market Sizing & Trends
TAM/SAM/SOM, demand signals, seasonality, regional patterns, and category maturity to determine where to focus first.
Competitive Intelligence
Landscape, differentiators, pricing, messaging, feature depth, and channel tactics—translated into actionable playbooks.
Research Methods
Qualitative
- Stakeholder & customer interviews
- Usability tests and session reviews
- Social listening & review mining
Quantitative
- Surveys with statistical guardrails
- Funnel & cohort analysis, GA4 events
- Pricing research (Gabor-Granger, Van Westendorp)
Deliverables You Receive
| Artifact | What it includes |
|---|---|
| Insights Report | Key findings, opportunities, and risks with evidence and quotes |
| Personas & JTBD | Buyer/user personas, jobs, pains, gains, and evaluation criteria |
| Positioning & Messaging | Value prop, proof points, and objection handling mapped to ICPs |
| Go-To-Market Notes | Channel priorities, offers, and launch checklist |
| Data Pack | Dashboards, raw responses (as agreed), and methodology notes |
Use Cases
New Product / Market Entry
- Validate demand and willingness to pay
- Identify early adopters and launch regions
Positioning Refresh
- Clarify differentiation vs. incumbents
- Update messaging for better conversion
Expected Outcomes
FAQs
How long does a research engagement take?
Most focused projects complete in 3–6 weeks depending on audience access and scope. We’ll propose a timeline with milestones after scoping.
Can you recruit participants?
Yes. We recruit per your ICP and use screeners to ensure relevance. If you have an existing customer list, we’ll blend both sources.
What if we already have data?
Great—we’ll audit it, identify gaps, and integrate it into a unified findings report so you can act with clarity.
Do you provide implementation after research?
Yes. Execution can roll into Business Consulting, Growth Agency, or Digital Marketing depending on goals.
Ready to replace guesswork with evidence? Request a research plan and we’ll map your path from questions to decisions.
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