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Growth Agency

Growth Strategy • CRO • Experimentation

BusinessKrafts is your growth partner for compounding, measurable revenue. We blend strategy, analytics, and rapid experimentation—across product, marketing, and sales—to unlock sustainable, channel-agnostic growth.

What Our Growth Team Does

Strategy

North Star & ICP

Define your North Star Metric, ideal customer profiles, and growth model to align product, marketing, and ops.

CRO

Conversion Optimization

Evidence-based UX and offer testing for landing pages, forms, and funnels to lift lead quality and CVR.

Experiments

Growth Sprints

Hypothesis-driven tests (ads, content, pricing, onboarding) with statistical guardrails and rapid iteration.

Our Growth Framework

1) Diagnose

  • Funnel mapping, cohort analysis, LTV/CAC benchmarks
  • Qual insights: user interviews, session replays, surveys

2) Prioritize

  • ICE/RICE scoring of experiments
  • Roadmap by impact, cost, and data confidence

3) Execute

  • Weekly sprints across ads, CRO, content, product hooks
  • Tight telemetry: GA4, events, CRM, and UTM discipline

4) Scale

  • Double down on winners, retire laggards
  • Playbooks for repeatable, cross-channel growth

Engagement Options

ModelBest forWhat it includes
Growth Audit (One-time) Foundational insights before big spend Funnel/analytics review, quick-wins plan, roadmap draft
Growth Sprints (Monthly) Fast testing & clear outcomes Experiment backlog, weekly tests, CRO, creative & landing page updates
Fractional Growth Team Startups/SMEs needing end-to-end ownership Strategy, execution, analytics, and governance with in-house training

Tooling We Set Up

Analytics & Attribution

  • GA4 events and funnels
  • Server-side tagging readiness
  • CRM feedback loops for lead quality

Experiment Infrastructure

  • Test design, sample size, and guardrails
  • Offer and creative libraries
  • Rollback plans and documentation

Expected Outcomes

Lift in conversion rates. Better offer–audience fit and page clarity reduce friction and increase CVR.
Lower blended CAC. Efficient channel mix and remarketing ladders improve unit economics.
Compounding growth. Repeatable playbooks and clean data create a flywheel for scale.

FAQs

How is a “growth agency” different from a marketing agency?

Growth is cross-functional—product, marketing, and sales. We run experiments across the full funnel, not just ad channels, to improve revenue outcomes.

Do you work with early-stage startups?

Yes. We tailor scope to stage and resources—starting with an audit and a focused 90-day experimentation plan.

Can you operate with our in-house team?

Absolutely. We co-own the roadmap, build internal capabilities, and hand over documented playbooks.

What’s the minimum engagement?

A one-time Growth Audit is the lightest start; most teams then move to monthly sprints for predictable execution and learning velocity.

Serious about compounding results? Request a growth audit and we’ll map the fastest path to traction.


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