BusinessKrafts builds efficient, revenue-focused paid programs—tight targeting, high-clarity ads, and conversion-ready landing pages—backed by disciplined measurement and fast iteration.
Channels We Run
Google Ads
Exact/phrase match control, negatives, query pruning, and clean UTM governance.
Meta Ads
Prospecting & remarketing with creative refresh cycles and offer testing.
LinkedIn Ads
Firmographic targeting, lead gen forms, and content-led funnels for intent audiences.
Our PPC Framework
1) Plan
- ICP, offers, funnel mapping
- Keyword/topic strategy & budgets
2) Build
- Granular campaigns, ad groups/sets, negatives
- Landing pages with CRO standards
3) Launch
- QA checklist, policy-compliant creatives
- UTMs & GA4 conversions aligned to pipeline
4) Optimize
- Query pruning, bid strategies, creative rotation
- Budget reallocation to proven winners
Targeting Matrix
| Stage | Audience | Primary Signal | Offer Type |
|---|---|---|---|
| Prospect | Lookalikes / in-market / firmographic | Keywords / interests / job titles | Lead magnet, demo teaser, case snippet |
| Consider | Site engagers (30–90d) | Viewed PDP/LP, scrolled, video 50% | Comparison guide, ROI explainer, webinar |
| Convert | High-intent search / cart abandon | Queries, product add, abandonment | Strong CTA LP, consult, limited-time bundle |
| Expand | Existing customers | Purchase/usage patterns | Upsell/cross-sell offers, referral push |
Ad Types & Creative System
Search & PMax
Structured naming, pinning strategy when needed, assets aligned to query intent.
Static & Video
Hooks, proof, benefit bullets, and compliant CTAs; refresh cycles every 2–4 weeks.
Lead Forms & LPs
Native lead gen + LP builds with performance and accessibility checks.
QA & Policy
Tracking & Data
- UTM naming rules + GA4 conversion mapping
- Consent mode, conversion filters, bot screens
Platform Policies
- Ad policy compliance review (Google/Meta/LinkedIn)
- Disallowed claims & required disclaimers handled
Deliverables
| Artifact | What it includes |
|---|---|
| PPC Audit | Issues list, wasted spend map, and 60-day recovery plan |
| Account Build | Campaigns/ad groups, ads, negatives, extensions, UTMs |
| Landing Pack | Offer, layout, proof, FAQs, and speed checklist |
| Reporting | Weekly dashboards and monthly strategy readouts |
Landing Page Standards
Performance
- Fast LCP with preload/fetchpriority
- Accessible forms (labels, errors, tap targets)
Conversion
- Clear CTA hierarchy, social proof, risk reducers
- Native FAQs and policy links (privacy/refund)
Expected Outcomes
Onboarding Checklist
Access
- Google Ads / Meta / LinkedIn
- GA4 + Tag Manager + Search Console
Assets
- Offers, brand kit, proof library
- CRM integration & events map
FAQs
Do you rebuild or optimize existing accounts?
Both—post-audit we choose surgical cleanup or a clean rebuild with naming rules and tracking.
Who creates the landing pages?
We can deliver with CRO and Website Development support.
How do you control wasted spend?
Negative lists, query reports, conversion filters, and budget pacing guardrails.
Can you connect PPC with email and SEO?
Yes—paid integrates with Email Automation, SEO, and Analytics for full-funnel reporting.
Ready to scale paid results? Request a PPC audit.
Related: Digital Marketing · SEO · SMM · Email Automation · Analytics & Reporting · CRO · Content Marketing · Website Development