BusinessKrafts turns traffic into revenue with evidence-based CRO. We diagnose friction, craft hypotheses, and run disciplined tests across copy, design, speed, forms, and offer strategy—so more visitors become customers.
What We Optimize
Friction & Clarity
Information hierarchy, navigation, microcopy, and trust markers that reduce hesitation and dead-ends.
Forms & Checkout
Field pruning, validation, autofill, error states, mobile ergonomics, and alternative CTAs (call/WhatsApp) for completion lift.
Performance
Core Web Vitals discipline (LCP/CLS/INP), AVIF/WebP media, preloads, and smart lazy-loading so pages feel instant on mobile.
Offer & Messaging
Headlines, value props, proof, FAQs, and pricing cues aligned to intent and objections across the funnel.
Internal Linking
Paths to money pages, sticky CTAs, related blocks, and FAQ schema for deeper engagement and better findability.
Trust & Social Proof
Reviews, case results, guarantees, policies, and badges that materially lift confidence and conversions.
Our CRO Process
1) Research
- Analytics & funnels (GA4), cohorts, and drop-off points
- Heatmaps, session replays, surveys, and UX audits
- Tech performance review (CWV, server, image policy)
2) Hypothesize
- Prioritized hypotheses (ICE/RICE) mapped to funnel stages
- Test plans with success metrics, guardrails, and segments
3) Test
- A/B and split-URL tests; sample size & runtime controls
- Creative, copy, layout, pricing, and offer variants
4) Rollout
- Implement winners; document playbooks and SOPs
- Retest cadence to prevent regression and fatigue
Deliverables
| Artifact | What it includes |
|---|---|
| CRO Audit | Funnel breakdown, UX findings, prioritized issues, 90-day plan |
| Test Backlog | Hypotheses with impact/effort scores and success metrics |
| Variants | Copy/design mocks, form changes, component updates |
| Readouts | Statistical outcomes, insights, lift estimates, next steps |
| Playbooks | Reusable patterns for headlines, CTAs, proof, layouts |
Engagement Options
CRO Sprint (4–8 Weeks)
- Audit → tests → rollout on 2–3 key templates
- Ideal for quick, measurable lift
Ongoing CRO Program
- Monthly testing cadence and refresh cycles
- Scales across pages, products, and campaigns
Case Snapshot
HealthcareOffers.in — Speed + UX + Offer Clarity
- LCP: ~5.0s ➝ ~1.5s on mobile (media policy + hero preload)
- Organic clicks: 287 (28 days) ➝ 971 (29 days)
- Google Ads spend: ₹82,161 (Sep) ➝ ₹52,485 (Oct) with better LP efficiency
Attribution via GA4 + UTMs; wins rolled into a reusable CRO playbook for health-services pages.
Expected Outcomes
FAQs
Will CRO slow down our site or conflict with SEO?
No. We design experiments with performance and SEO in mind—clean code, minimal scripts, and controlled changes to headings and schema.
Can you test without hurting conversions?
Yes. Guardrails include minimum sample sizes, ramp-ups, audience splits, and quick rollbacks. We stop losing variants early when significance is clear.
Do you handle design and copy for tests?
Absolutely. We create variants end-to-end, or collaborate with your team using shared templates and components.
What tools do you work with?
We’re tool-agnostic (GA4, native A/B tools, server-side flags) and ensure GA4/UTM alignment so test outcomes tie to real revenue.
Ready to turn existing traffic into revenue? Request a CRO audit and we’ll outline a pragmatic 60–90 day plan.
Related services: Analytics & Reporting · SEO · Digital Marketing · Website Development · Content Writing