Branding - BusinessKrafts

Branding & Creative Strategy

BusinessKrafts shapes brands that people remember and trust. From strategy to visual identity and rollout, we build consistent, conversion-ready experiences across your website, ads, and content.

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What We Build

Strategy

Positioning & Story

Clarify who you’re for, why you’re different, and how you win. Narrative frameworks that guide content, sales, and product.

Stakeholder-aligned

Identity

Logo & Visual System

Distinctive marks, colors, and typography with flexible usage rules for web, print, and motion.

Accessible contrast

Activation

Brand Rollout

Templates, ad kits, and on-site components that make consistent publishing fast for your team.

Template-first

Our Branding Process

1) Discover

Stakeholder interviews, market & competitor review
Audience insights and jobs-to-be-done

2) Define

Positioning, messaging pillars, tone of voice
Creative direction and moodboards

3) Design

Logo & variants, color system, type scale
UI components and iconography

4) Deploy

Brand guidelines, templates, asset library
Rollout plan across web, ads, print, and social

Brand Token Spec (how we keep design consistent)

Naming: --bk-color-primary, --bk-color-muted, --bk-radius-2xl, --bk-space-3.
Exports: Figma variables → CSS vars (web) → PNG/SVG exports with preset sizes for ads/social.
Contrast: Aim WCAG AA; QA with light/dark backgrounds before handoff.

Deliverables

Artifact	What it includes
Brand Strategy Brief	Positioning, value prop, messaging pillars, tone, and proof points
Logo & Visual Identity	Primary/secondary marks, clear space, misuse, favicon & social avatars
Design System	Color tokens, typography, UI components, grid & spacing rules
Guidelines	Usage rules, examples, do’s/don’ts, accessibility notes
Asset Kit	Editable templates (presentations, social, ad banners) and export settings

Use Cases

New Brand / Rebrand

Stand out in crowded markets
Unify inconsistent visuals and tone

Go-To-Market Support

Campaign-ready creative and landing components
Performance-friendly assets for ads and social

Outcomes You Can Expect

Recognition & trust. Consistent, distinctive identity that increases recall and preference.

Faster publishing. Templates and design rules reduce production time and errors.

Better performance. On-brand, high-contrast creatives that clarify the offer and drive conversions.

FAQs

Can you evolve our current brand without a full rebrand?

Yes. We run a lightweight audit and propose an evolution plan—tightening strategy and visual system while keeping equity.

Do you produce campaign assets and templates?

Absolutely. We deliver editable templates for ads, socials, and presentations so your team can ship fast and stay on-brand.

How do you ensure accessibility and performance?

We set color contrast targets, scalable type, and web-friendly exports (AVIF/WebP) to meet accessibility and speed goals.

Can you roll branding into website and marketing?

Yes—branding can seamlessly extend into Website Development and Digital Marketing with the same design system.

Ready for a brand that’s memorable and measurable? Start a brand project—we’ll outline the fastest, smartest path to consistency and impact.