Real Projects, Real SEO & Web Performance Stories
This portfolio is a growing collection of evidence-based case studies from BusinessKrafts. Rather than showing only polished screenshots or one-line claims, we document the context, decisions, and measurable outcomes — including the limitations and uncertainties that come with real-world work.
Why This Portfolio Exists
Most agency portfolios are built only around highlights: before–after numbers, eye-catching designs, and generic statements. At BusinessKrafts, I want this space to be slightly different. Each case study here is meant to act as a reference document that captures:
- What the starting point really looked like.
- Which constraints and trade-offs were in play.
- What changed — technically, strategically, and content-wise.
- What early signals we observed from Google and users.
- What we still do not know yet, and what needs more time.
In other words, this portfolio is not only about results, but also about the thinking process behind them.
What You Will Find in This Portfolio
You can expect four broad types of case studies and project summaries here:
- SEO Recovery & Growth: indexing behaviour, clean SEO practices, and long-term strategy.
- Website Design & Performance: CRP-style templates, LCP optimisation, and UX changes.
- Digital Marketing & Content Strategy: content structure, CTR improvements, and funnel ideas.
- Academic & AI Collaboration Projects: where relevant, selective documentation of research-led work.
Featured Case Studies
Below are the first set of case studies. Only the ones that are ready and documented are fully open; others are listed as “in progress” while the underlying work and data collection continue.
SEO Recovery Case Study (2020–2025)
A first-person, evidence-based narrative of how a clean SEO philosophy, stable URLs, and zero purchased backlinks allowed BusinessKrafts to restart in November 2025 — with 22 new pages and 4 posts added, and early indexing of 10 pages and 3 posts within the first week.
CRP-Style Website Design & Performance Case
A deep dive into how the BusinessKrafts service pages are being designed with custom HTML, scoped CSS, lightweight CRP-style layouts, and LCP-focused hero sections — all while keeping WordPress (Neve Pro) as the base theme.
Local SEO & Content Structuring Case
A combined reflection from HealthcareOffers and BusinessKrafts on how content hierarchy, schema, internal linking, and careful keyword alignment can influence the visibility of city-specific and service-focused pages in both traditional SERPs and AI Overviews.
How to Read This Portfolio
This portfolio is not a gallery of perfection. It is a transparent record of what has been tried, what is being measured, and what is still uncertain. Each case study is written with the intention that a future client, a student, or a collaborator should be able to understand how decisions were made, not just what the outcomes were.
If you are evaluating BusinessKrafts for a project, this page is a better indicator of how we think and work than any single metric or rating. Over time, as more evidence accumulates, this portfolio will become a long-term logbook of experiments, recoveries, and enduring lessons.