BusinessKrafts plans and builds lifecycle programs—welcome, onboarding, nurture, upsell, win-back—plus newsletters and trigger-based automations that turn interest into customers.
What We Build
Automations
Welcome, onboarding, nurture, trial, renewal, win-back, review requests, and referral nudges.
Newsletters & Blasts
Editorial calendars, offer hooks, and segmentation that respect inboxes and improve revenue.
CRM & Events
GA4 events, UTM mapping, and CRM fields for precise targeting and reliable attribution.
Our Automation Framework
1) Plan
- ICP, segments, and trigger map
- Offer strategy and cadence rules
2) Build
- Flows, templates, and conditional logic
- Copy + creative aligned to brand and accessibility
3) Launch
- QA, inbox placement checks, preference center
- Consent & compliance guardrails
4) Optimize
- Subject/offer tests, send-time, and frequency tuning
- Revenue & LTV lift analysis
Tool Stack
ESP / Automation
Mailchimp, HubSpot, Zoho, Klaviyo (and similar)
Data & Tracking
GA4, UTM governance, Tag Manager, consent mode
CRM & Forms
HubSpot/Zoho CRM, WordPress forms, webhook bridges
Compliance & Deliverability
Policy & Consent
- Preference center and opt-down flows
- GDPR/CCPA-aware data handling
Inbox Health
- Domain auth: SPF, DKIM, DMARC
- List hygiene + bounce/spam monitoring
Sample Flows
| Flow | Trigger | Primary Goal |
|---|---|---|
| Welcome Series | New signup | Trust & first-value moment |
| Onboarding | Signup + product milestone | Activation & habit creation |
| Nurture | Engaged but not converted | MQL → SQL progression |
| Upsell / Cross-sell | Purchase or usage pattern | ARPU & LTV lift |
| Win-back | Churn risk / inactivity | Reactivation |
| Review / Referral | Successful delivery or milestone | Reputation & WOM |
Onboarding Checklist
Access
- ESP + sending domain
- GA4 + GSC + Tag Manager
- CRM + web forms
Assets
- Brand templates & snippets
- Offer library & social proof
- Segment definitions
Deliverables
| Artifact | What it includes |
|---|---|
| Lifecycle Blueprint | Flow map, triggers, segments, goals, and guardrails |
| Template Kit | Brand-safe templates (dark-mode ready), modules, and snippets |
| Campaign Pack | Quarterly calendar, offers, and list hygiene plan |
| Reporting | Dashboards for deliverability, engagement, and revenue |
Expected Outcomes
FAQs
Which tools do you support?
We’re tool-agnostic (e.g., Mailchimp, HubSpot, Zoho, Klaviyo). We design around your stack and data flows.
How do you manage deliverability?
List hygiene, custom domains, DMARC/SPF/DKIM checks, and cadence controls. We avoid spam tactics—trust over shortcuts.
Will you write the emails?
Yes—via Content Writing & Copy Strategy, paired with Creative Design.
Can you integrate email with paid and SEO?
Yes—automations connect to PPC, SEO, and Analytics for full-funnel measurement.
Ready to activate your audience? Design my lifecycle.
Related: Digital Marketing · SEO · Analytics & Reporting · CRO · PPC · SMM · Content Marketing · Website Development