BusinessKrafts crafts human, research-backed content that ranks and converts: SEO articles, landing copy, case studies, scripts, emails, and micro-copy—each mapped to intent and measured against pipeline.
What We Write
SEO Articles & Guides
Topic depth, internal links, FAQs & schema to capture high-intent queries.
Landing & Product Pages
Clear value props, objection handling, trust signals, and crisp CTAs.
Case Studies
Problem → Approach → Outcome with credible metrics and quotes.
Email & Drips
Nurture sequences, newsletters, and post-signup journeys tied to UTM goals.
Thought Leadership
Editorial POVs, industry analyses, and executive ghostwriting.
Micro-copy
Form, error, tooltip, and onboarding copy that reduces friction.
Tone & Voice
Brand-Consistent
- Evidence-first, empathetic, and clear
- Terminology control + glossary alignment
Audience-Aware
- ICPs & JTBD considered in every draft
- Localized nuances where relevant
Editorial Process
1) Brief
- Intent, audience, angle, outline, sources
- On-brand tone & compliance guardrails
2) Draft
- Human research & writing
- Citations, examples, visuals spec
3) Review
- Editorial + SME review
- Fact-check and optimization
4) Publish & Measure
- On-page SEO & schema
- GA4 events, rankings, conversions
Levels of Editing
| Level | Focus | What we do |
|---|---|---|
| Developmental | Structure & narrative | Angle, outline, evidence plan, CTA mapping |
| Line Edit | Clarity & persuasion | Voice, flow, benefits, objections |
| Copy Edit | Grammar & style | Style guide, terminology, consistency |
| Proof | Error-free publish | Typos, links, schema, accessibility |
Compliance, Citations & Accessibility
Compliance
No misleading claims; disclaimers where needed; privacy-safe examples.
Citations
Primary sources preferred; accurate paraphrase; outbound links when useful.
Accessibility
Plain language, headings, alt text specs, contrast-safe UI notes.
Sample Briefs
| Asset | Objective | Primary CTA |
|---|---|---|
| SEO Guide | Capture TOFU demand for topic X | Newsletter signup / demo teaser |
| Landing Page | Convert PPC traffic for offer Y | Start trial / Request quote |
| Case Study | Proof for vertical Z | Book a consultation |
Onboarding Checklist
Access
- Brand guide & glossary
- Analytics (GA4) + CMS
- Existing content inventory
Inputs
- ICPs, offers, priority pages
- SME contacts for interviews
- Proof library (logos, quotes, data)
Deliverables
| Asset | What it includes |
|---|---|
| Brief | Outline, angle, sources, internal links, primary CTA |
| Draft | Human-written copy with citations and screenshots spec |
| Publish Pack | Title/description, FAQs, schema, OG/Twitter |
| Refresh Notes | Update cadence, link opportunities, CRO ideas |
Expected Outcomes
FAQs
Do you write and design the asset?
Yes—when needed we pair with our Creative Design team for visuals and layouts.
Is the content unique and human?
Absolutely. Human research, interviews, and editing with clear citations and EEAT signals. Drafts pass plagiarism checks.
How do you measure success?
Rankings, engagement, and GA4 goal completions—reported in Analytics & Reporting.
Can you align content with PPC & Email?
Yes—briefs integrate inputs from PPC and Email Automation for message consistency and attribution.
Ready to brief your next asset? Start a content brief.
Related: Content Marketing · SEO · SMM · Branding · PPC · Email Automation · Website Development · Analytics & Reporting