BusinessKrafts turns raw data into decisions. We design KPIs, implement accurate tracking, and ship executive dashboards so you know what drives pipeline and revenue—without drowning in noise.
What We Set Up
GA4 & Events
Clean property structure, enhanced measurement, custom events, conversions, and ecommerce where relevant.
UTMs & Source of Truth
UTM discipline, campaign naming rules, and channel mapping that keep reports consistent across tools.
Decision-grade Reporting
Role-based dashboards—exec, marketing, sales—with KPIs, trends, and alerts that highlight action, not vanity.
Consent & Data Hygiene
Consent modes, IP anonymization, retention rules, and PII safeguards that align with policy and trust.
Server-side Tagging (Ready)
Architecture and migration plan for cleaner signals, resilience against ad blockers, and faster pages.
CRM Feedback
Lead quality loops and pipeline stages back into dashboards to evaluate true ROI by campaign and offer.
Our Analytics Framework
1) Define
- KPI tree (business → channel → campaign → asset)
- North Star + guardrail metrics; thresholds and alerts
2) Instrument
- GA4 events, conversions, ecommerce, cross-domain
- Tags, triggers, variables; consent mode integration
3) Model
- Attribution views (last-click, data-driven, position-based)
- Cohorts, LTV/CAC, assisted conversions, MMM-lite
4) Report & Act
- Role-based dashboards, weekly reports, QBR packs
- Experiment readouts and next-step recommendations
Deliverables
| Artifact | What it includes |
|---|---|
| Measurement Plan | KPIs, events, conversions, naming rules, and governance |
| Tagging Setup | GA4 + tag manager configs, consent mode, test matrix |
| Dashboards | Exec/marketing/sales views with trendlines and alerts |
| Attribution Views | Cross-model comparisons, assisted conversions, cohort tables |
| Ops Handbook | How-to guides, data dictionary, and QA checklist |
| Quarterly Pack | Insights, experiment readouts, and roadmap adjustments |
Who Benefits
Founders & Execs
- Fast read on growth, efficiency, and risk
- Budget alignment to proven drivers
Marketing & RevOps
- Clear campaign diagnostics and attribution
- Reliable input for experiments and scaling
Case Snapshot
Health-services property — Analytics to Outcomes
- Tracking hygiene: Unified GA4 events + UTM taxonomy; duplicate events removed
- Decision dashboard: Exec view with NSM, CAC/LTV trendlines, channel-by-cohort
- Impact: +3.4× experiment velocity; 36% waste ad spend reallocated within 30 days
Signals mapped to CRO & PPC roadmaps; measurable lift tracked in QBR packs.
Expected Outcomes
Next Steps
Analytics is just the start. Turn insights into action with our connected services.
Related services: Growth Agency · Digital Marketing · SEO · PPC · Email Automation · Content Marketing · CRO · Website Development
FAQs
Can you fix our existing GA4 setup?
Yes. We audit your property, events, and tags, then implement a clean structure with QA and documentation.
Do you integrate CRM data?
We map lifecycle stages and lead quality from your CRM into dashboards, so channels are judged on revenue—not clicks.
What about privacy and consent?
We align with your legal policies using consent mode, IP anonymization, data retention, and PII-safe practices.
Do you support server-side tagging?
Yes. We architect for server-side and can migrate when ready for cleaner signals and performance benefits.
Want decision-grade analytics? Request an analytics audit and we’ll propose a practical 60–90 day rollout.