BusinessKrafts creates scroll-stopping content and community programs that convert. From strategy and content calendars to reels, carousels, creators, paid amplification, and reporting—we run social as a disciplined growth channel.
Platforms & Focus
Facebook / Instagram
Reels, carousels, stories, and live formats with clear hooks, CTAs, and UTM-tagged landing links for measurable outcomes.
Boosting & retargetingB2B Social
POV posts, carousels, and thought-leadership to reach decision-makers; lead-gen forms and retargeting for pipeline growth.
Lead quality focusVideo at Scale
Short-form explainers and cutdowns from longer videos; transcripts and captions for accessibility and search.
Captioned & accessibleOur SMM Operating System
1) Strategy & Calendar
- ICP definition, content pillars, and tone guide
- Monthly calendar with themes, assets, and owners
2) Creative Production
- Reels, carousels, statics, and micro-copy
- Brand-safe templates for speed and consistency
3) Distribution & Community
- Optimal posting windows, story highlights, replies/DMs
- Creator/influencer collabs and partner cross-posts
4) Measurement & Iteration
- UTMs, GA4 events, ad lift tests, and cohort reports
- Creative refresh cadence to prevent fatigue
Ad Ops & Governance
Accounts & Pixels
- Business Manager/Assets access, pixel/Conversions API
- Consent mode and PII-safe tagging policies
Budgets & Experiments
- Audience tests, creative rotation, pacing & caps
- Lift methodology tied to real conversions
Deliverables
| Area | What you get |
|---|---|
| Strategy | Content pillars, tone rules, and 90-day growth plan |
| Calendar | Monthly schedule with post types, themes, asset specs |
| Assets | Reels/carousels/statics + editable templates |
| Community | DM replies, comment playbooks, escalation paths |
| Paid Support | Boosting plan, audience tests, and budget pacing |
| Reporting | Dashboard with reach, engagement, CTR, CVR, and pipeline impact |
Case Snapshot
Thyrocare Diagnostic Lab — Jamshedpur (45-Day Facebook Campaign)
- Followers added: 11,000+ in 45 days
- Cost per follower: ₹1.76
- Total acquisition cost: ₹19,363
- Additional business gain: ₹17,380 (~32% over campaign cost)
- Page: facebook.com/thyrocare.lab.jamshedpur
Attribution via GA4 + UTMs; community responses handled with SLA, funnelled to WhatsApp + calls for bookings.
Expected Outcomes
FAQs
Do you handle both organic and paid?
Yes. We plan organic content and pair it with smart boosting or targeted campaigns. See Digital Marketing for full paid ops.
Can you create assets in our brand style?
Absolutely. We set templates and micro-guidelines so every post is consistent, accessible, and performance-ready.
How do you measure ROI from social?
UTMs, GA4 events, and lead/source tracking connect social activity to conversions and pipeline. We report weekly and review monthly.
Do you manage comments and DMs?
Yes—SLA-based community management with escalation paths. We keep a brand-safe, helpful tone aligned with your policies.
Ready to turn social into a growth channel? Plan my social program and we’ll propose a practical 90-day roadmap.
Creator Collaboration & Usage Policy
Usage & Rights
- Usage scope: Organic posts on Meta/LinkedIn/YouTube; paid boosting allowed with creator’s consent.
- Whitelisting: Brand-side ad authorization (Meta/LinkedIn) only after written approval.
- Duration: Default 6 months from first publish; extensions documented in addenda.
- Territory: India by default; multi-country requires explicit consent.
Approvals & Deliverables
- Workflow: Brief → concept → draft → edit → final; 2 revision rounds included.
- Assets: Source files (where applicable), captions, hashtags, UTM links, thumbnails.
- Disclosure: #ad / partnership tags as required by platform and local law.
Compensation & Invoicing
- Model: Fixed per asset or pack; performance bonuses optional (CPL/CPA caps).
- Invoicing: Net-15; GST details supplied by creator/vendor.
Consent, Safety & Takedowns
- Releases: Written consent for all featured individuals; no minors without guardian consent.
- Music/licensing: Only properly licensed or platform-cleared audio.
- Data: PII-safe DMs; move leads to approved CRM/WhatsApp flows.
- Takedown SLA: 24h from written request for removals/edits.
This policy standardizes safe, fair creator collaborations while protecting both brand and creator. Custom terms can be added to your contract template.
Free: 30-Day Social Calendar (Editable)
Kickstart consistent posting with a proven 30-day plan: hooks, formats (reels/carousels), and caption prompts—built for Meta, LinkedIn, and YouTube Shorts.
What’s inside
- 30 ready-to-edit post prompts (hooks + CTAs)
- Creator brief + caption micro-guide
- UTM builder sheet (campaign/source/medium)
- Weekly review checklist (reach → CTR → CVR)
Get your copy
UTM Examples (copy-paste)
Point social CTAs here to measure performance end-to-end:
- Facebook (organic):
/contact/?utm_source=facebook&utm_medium=social&utm_campaign=smm_calendar&utm_content=post - Instagram (reel):
/contact/?utm_source=instagram&utm_medium=social&utm_campaign=smm_calendar&utm_content=reel_hook - LinkedIn (carousel):
/contact/?utm_source=linkedin&utm_medium=social&utm_campaign=smm_calendar&utm_content=carousel_v1
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