Skip to content

Local SEO & Google Business Profile Management

Local SEO • Map Pack • Reviews • Store Pages

BusinessKrafts helps multi-location and city-focused businesses dominate local intent—Maps, “near me,” and service-in-city terms—through Google Business Profile (GBP) excellence, review momentum, and high-quality local landing pages.

Request a local audit → See SEO framework

What We Execute

GBP

Google Business Profile Ops

Category mapping, services, photos, products, FAQs, UTM-tagged links, Posts cadence, and spam-fighter hygiene.

Location groups
Reviews

Ratings & Reputation

Review acquisition flows, response playbooks, issue triage, and showcases on site to reinforce EEAT & trust.

SLA responses
Pages

Local Landing Pages

Unique, city-specific pages with services, proof, FAQs, and schema—built for speed, relevance, and conversion.

AVIF/WebP
Citations

NAP Consistency

Primary data source cleanup, authoritative citations, and duplicate suppression for stable local signals.

Aggregator-first
Tracking

Call & Lead Attribution

Call tracking, UTM discipline, GA4 events, and store-level dashboards to see what actually drives visits & sales.

Click-to-call
Ops

Location Ops & SOPs

SOPs for photo uploads, Q&A, Posts, holiday hours, and review responses so quality stays high at scale.

Quarterly QA

Local SEO Workflow

1) Audit & Strategy

  • GBP, NAP, category, and competitor gap analysis
  • City priority map, keyword clusters, and content plan

2) Fix & Foundation

  • GBP cleanup, citation sync, duplicate merges
  • Tracking setup: UTMs, call events, click-to-call

3) Pages & Proof

  • Local pages with services, pricing notes, and FAQs
  • Review widgets, photos, and trust markers

4) Momentum

  • Reviews cadence, Posts, offer updates, Q&A
  • Quarterly refresh, expansion to new cities

City Ops Playbook

How we scale cleanly across cities (what we actually do)

  • Local cues baked in, not copied: Each city page keeps the same fast CRP layout, but the copy, FAQs and images are localised—e.g., Sakchi / Kadma / Mango (Jamshedpur) vs Chandrasekharpur / Saheed Nagar (Bhubaneswar). Photos show the real frontage, nearby landmarks, and staff—no stock.
  • Language & tone: Short bilingual lines where it helps (Hindi + Odia/Bengali/English by city). Microcopy mirrors how people actually ask: “blood test near me Kadma”, “home sample pickup Mango”, etc.
  • Correct routing for every action: Each location uses its own phone/WhatsApp and the right Google Business Profile link. “Call”, “WhatsApp”, and “Directions” always point to the specific branch—never a generic number.
  • Reviews that feel natural: We place printed QR at the desk and send a gentle post-visit nudge within 24h. Team initials go in a small log so we don’t over-ask. Negative reviews get a same-day call back; resolution summary is posted publicly when appropriate.
  • Photo checklist (monthly): Exterior (daylight), signage close-up, reception, phlebotomy area, two team shots, and one seasonal poster/offer. We shoot both 1:1 and 9:16 so GBP, Instagram, and stories look clean.
  • Tracking that ties back to the branch: Website CTAs use UTMs like utm_source=gbp&utm_medium=organic&utm_campaign=city_pages&utm_content=sakchi. GA4 labels calls, WhatsApp opens, and “Directions” clicks with the city/branch code.
  • Ops SLAs we hold: Holiday hours published 7 days early; GBP Q&A replies within 24h; photo refresh every month; offer blocks reviewed quarterly so pages don’t go stale.

Result: every city feels local, routes correctly, and reports cleanly without sacrificing the shared, fast template.

Engagement Options

ModelBest forWhat it includes
Local Audit (One-time) Baseline clarity & quick wins GBP/citation audit, issues list, 60-day action plan
City Pages Sprint Faster footprint expansion Templates, unique copy, FAQs, and schema for priority cities
Local Growth (Monthly) Map Pack ranking & lead consistency GBP ops, reviews program, Posts/Q&A, tracking & dashboards

Expected Outcomes

More Map Pack visibility. Better categories, content, and reviews lift local discovery.
Higher store-level conversions. Click-to-call, directions, and forms tracked & optimized.
Scalable operations. SOPs keep quality high across locations and teams.

FAQs

Do you manage multiple locations?

Yes—bulk GBP management, location groups, and SOPs ensure consistent quality, tracking, and brand safety.

Will you create city pages for us?

We build unique, high-performance local pages (no template thin content). Content, FAQs, and schema reinforce local relevance and EEAT.

Can you help with reviews?

We set up compliant review flows, reminders, and response scripts—focusing on quality, not manipulation.

How fast are results?

GBP hygiene improvements can impact impressions quickly; rankings and review momentum compound over 4–12 weeks and beyond.

Want consistent local leads? Request a local audit and we’ll map a practical 60-day plan.

Related services: SEO · Digital Marketing · Website Development · Branding · Analytics & Reporting · CRO