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Search Engine Optimization (SEO)

SEO Strategy • Technical • Content • Authority

BusinessKrafts delivers durable organic growth with clean technical foundations, intent-matched content, and ethical authority building. We focus on measurable business outcomes, not vanity metrics.

SEO Pillars We Execute

Technical

Technical SEO

Indexation hygiene, Core Web Vitals, crawl budget, internal links, structured data, canonicalization, and error resolution.

On-Page

On-Page & IA

Search-aligned information architecture, topic clusters, semantic headings, schema, and conversion-ready layouts.

Content

Content Strategy

Editorial calendars, EEAT-aligned copy, briefs, and optimization workflows that turn readers into leads.

Authority

Digital PR & Links

Reputation building via thought leadership, PR hooks, and safe link earning—no shortcuts, no spam.

Analytics

Measurement

GA4 events, Search Console, dashboards, and cohort-based reporting tied to pipeline, not just traffic.

Local/Maps

Local Readiness

GBP optimization, NAP consistency, and review strategy when applicable (Also see: Local SEO).

BK Guardrails (how we ship fast & safely)

  • Template hygiene: 1 H1 per page (WP renders title), semantic H2–H4, native accordions for FAQs, and no inline duplicate H1s.
  • LCP-first media: Preload hero, loading="eager", fetchpriority="high", WebP/AVIF, correct width/height, and CLS-safe placeholders.
  • Schema discipline: Service/FAQ only where relevant; no product or review spam. JSON-LD kept out of minify/combine.
  • Internal links: Money-page bias, city pages cross-link, and sticky CTAs to contact/WhatsApp where useful.
  • EEAT signals: Author bios, last-updated, citations, and clear contact & policy pages.

Our SEO Process

1) Audit & Strategy

  • Tech audit: crawling, indexation, CWV, schema, sitemaps
  • Gap analysis vs. competitors & search demand

2) Fix & Foundation

  • High-impact technical fixes and internal link re-architecture
  • Template cleanup: single H1, semantic headings, FAQs

3) Content & IA

  • Topic clusters, briefs, outlines, and editorial cadence
  • EEAT signals: author pages, citations, and transparency

4) Authority & Scale

  • Digital PR, partnerships, and safe link acquisition
  • Quarterly reviews, roadmap refresh, and CRO handoff

Engagement Options

ModelBest forWhat it includes
SEO Audit (One-time) Clear priorities before investing Tech & content audit, issues list, 90-day action plan
SEO Growth (Monthly) Compounding organic visibility Content program, IA improvements, authority building, dashboards
SEO + CRO Sprints Traffic → pipeline conversion Landing tests, internal links to money pages, schema & FAQs

Expected Outcomes

Better discoverability. Clean structure + content depth unlock consistent rankings.
Higher lead quality. Intent-matched pages and stronger EEAT improve conversion.
Reliable reporting. Dashboards that tie SEO to revenue, not just clicks.

FAQs

How soon can we see results?

Technical fixes can move quickly; content and authority compound over 12–24 weeks and beyond. We share leading indicators (indexation, coverage, CWV, impressions) early. However, sustainable search visibility takes time for structural reasons, including how modern search systems evaluate trust and replacement risk. For a deeper explanation of why speed-based expectations often fail, see why ranking fast is a myth in 2026.

Do you create content or only advise?

Both. We can plan and produce content via our Content Writing & Copy Strategy team with briefs, reviews, and optimization.

Is link building safe?

We use PR-led, relationship-based methods—no PBNs or paid link schemes. Reputation > shortcuts.

Can you coordinate with our devs and editors?

Yes. We provide issue trackers, code-safe recommendations, and docs so teams ship improvements without friction.

Want rankings that actually drive revenue? Request an SEO audit, we’ll map a precise 90-day plan.


Want to deep dive into SEO? Go Through Our SEO Glossary 2026 with 700+ terms properly defined, very easy to use as you can filter alphabetically and search a term without scrolling.


Related services: Digital Marketing · Website Development · Content Writing · Growth Agency · Local SEO