BusinessKrafts helps leadership teams turn ambition into an executable plan. We align vision, markets, and resources into quarterly roadmaps with clear accountability, risk controls, and measurable business outcomes.
With 10+ years across consulting, digital strategy, and growth execution, we bring a practitioner’s view of what actually ships, scales, and sustains.
Where Strategic Planning Delivers
Vision & North Star
Clarify mission, define the North Star Metric, and set focus areas that guide product, marketing, and operations.
Annual & Quarterly OKRs
Outcome-first goals with leading indicators, owners, and success criteria—no vanity KPIs.
Scenario & Risk Planning
Best/base/worst-case scenarios, risk registers, and triggers for quick pivots without chaos.
Our Planning Framework
1) Assess
- Market, customer, and competitive review
- Unit economics, capacity, and bottlenecks
2) Align
- Strategic bets and guardrails
- Org design, responsibilities, RACI
3) Decide
- OKRs, success metrics, and dashboards
- Quarterly roadmap and budget envelopes
4) Execute & Review
- Weekly/monthly rhythms and change logs
- Quarterly business review (QBR) & course correction
How strategy-led decisions sound in real conversations
Many agencies start with packages and promises. Strategy-led teams start with evaluation, alignment, and responsible refusal when the fit is wrong. If you want a real market observation (not a hypothetical example), read: What Actually Separates Strategy-Led Agencies from Vendors.
Why BusinessKrafts
Built by Practitioners
We combine business consulting, digital marketing, and growth execution. Your strategy is grounded in what is technically, operationally, and commercially feasible.
- Experience with SMEs, institutes, and early-stage founders
- End-to-end view from research to execution
From Slides to Sprints
Plans translate into OKRs, roadmaps, and review rhythms that your team can actually follow—without adding layers of bureaucracy.
- Simple governance rituals that stick
- Clear owners, metrics, and review cadence
Deliverables
| Artifact | What it includes |
|---|---|
| Strategy Brief | North Star, focus areas, positioning, and success definitions |
| OKR Pack | Annual & quarterly OKRs, metrics, owners, and review cadence |
| Roadmap | Quarterly plan with milestones, dependencies, and capacity view |
| Budget Guide | Cost envelopes, guardrails, and approval thresholds |
| Risk Register | Risks, mitigations, triggers, and contingency playbooks |
| Dashboard Spec | KPI definitions, source-of-truth tables, and reporting rhythm |
Who Benefits
Founders & SMEs
- Clarity on priorities, hiring, and spend
- Simple governance that keeps teams moving
Scale-ups
- Cross-functional alignment across squads
- Scenario plans to navigate uncertainty
Expected Outcomes
Retail Client — 6-Month Turnaround
Craftico lacked focus across channels and teams. We defined a clear strategy, OKRs, and a quarterly roadmap, and set up simple review rhythms.
Within six months, the client reported more predictable execution, better team alignment, and measurable uplift in marketing ROI and store conversions.
FAQs
How is strategic planning different from business consulting?
Strategic planning focuses on long-range direction, OKRs, and roadmaps. Business consulting covers broader problem-solving, analysis, and execution governance. In many engagements, we combine both so that you have a clear plan and support to implement it.
Will you work with our leadership team in workshops?
Yes. We facilitate leadership workshops and stakeholder interviews, then translate decisions into an actionable plan with OKRs, roadmaps, and review rhythms that everyone understands.
Can you help implement the plan?
Absolutely—implementation can continue via Business Consulting, Growth Agency, and Digital Marketing teams, depending on the kind of execution support you need.
How often should we refresh the plan?
Quarterly reviews with a yearly reset work best for most organisations. Scenario triggers can prompt mid-quarter adjustments when markets or priorities shift significantly.
Ready to align goals, budgets, and execution? Book a free strategy call and we’ll craft a plan that your team can follow with confidence.
Related services: Business Consulting · Growth Agency · Market Research · Digital Marketing · Analytics & Reporting · Conversion Rate Optimization