Skip to content

Digital Marketing

Acquisition • Activation • Retention

BusinessKrafts runs integrated programs across Google, Meta, and LinkedIn—pairing creative, audience strategy, and analytics to turn intent into qualified revenue. Clean tracking first, then scale.

Where We Operate

Paid Media

Paid Advertising (PPC)

Search, display, remarketing, and performance campaigns built around conversion tracking and ROI.

Organic Growth

SEO

Technical SEO, on-page optimization, and content-led strategies for sustainable visibility.

Local Visibility

Local SEO

Maps optimization, local content, citations, and reputation signals for location-driven businesses.

Demand Creation

Content Marketing

Pillar–cluster systems, editorial planning, and distribution aligned with funnel stages.

Copy & Messaging

Content Writing

Conversion-focused writing for blogs, landing pages, ads, and email sequences.

Lifecycle

Email Automation

Nurturing, onboarding, and retention workflows integrated with CRM and analytics.

Our Full-Funnel Framework

1) Strategy & ICP

  • Ideal Customer Profile, value prop, creative angles
  • Channel mix, budgets, KPIs, measurement plan

2) Creative & Offer

  • Ad copy & hooks, thumb-stopping visuals
  • Lead magnets, landing pages, CRO baseline

3) Launch & Learn

  • Granular ad sets, controlled variables
  • Early optimization on CTR, CPC, CVR signals

4) Scale & Sustain

  • Budget scaling, LTV cohorts, remarketing ladders
  • Creative refresh cadence and offer testing

Deliverables

AreaIncluded in engagement
StrategyICP & funnel mapping, channel plan, messaging strategy, KPI model
SetupAccounts, pixels/tags, GA4 events, conversion goals, landing baseline
CreativesCopy variants, static/video concepts, on-brand design system
OptimizationBid strategies, budget pacing, audience pruning, negatives
AnalyticsWeekly dashboards, cohort insights, lead-quality checks, next steps
GovernanceBrand safety, approvals, version control, change logs

What You Can Expect

Higher-quality leads. Tighter targeting + better offers = improved lead-to-sale rates.
Clear attribution. UTM discipline, GA4 events, and dashboards you can actually use.
Efficient spend. Systematic testing moves budget to winners.

Related services: Website Development · SEO · Local SEO · Content Marketing · Content Writing · SMM · PPC · Email Automation · Analytics & Reporting · CRO

FAQs

Do you only run ads, or also fix landing pages?

Both. Great ads need great landing. We audit and improve messaging, layout, and forms—or build fresh pages—to lift conversion rates.

How do you measure success?

KPIs defined upfront (CPL, CPA, ROAS, pipeline). GA4 + conversions + CRM feedback. Weekly readouts, monthly strategy reviews.

Can you work with our existing creative assets?

Yes. We reuse what works and add new concepts. Expect ongoing creative refresh cycles to prevent fatigue.

Is SEO included?

Foundational SEO for campaign pages is covered; ongoing organic growth lives under SEO Services.

Ready to grow pipelines and revenue? Talk to BusinessKrafts—we’ll map the shortest route to results.