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Author: Hema Mehta

PR Strategies for Effective Branding

Doing a business may be an easy task, but building a brand needs a lot of efforts. One of such important effort that can help you in building brand exposure and reputation is public relations. Now let me discuss the aspects that relates to building good and continual relationship with the ‘public’, those group or…
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What is Digital Marketing? Basic Concepts and Components

In the series of ‘A Complete Guide to Digital Marketing 2021’, I’ll introduce you to the basic features of and trends in digital marketing as well how to strategically and skillfully execute this powerful mode of marketing in 2021. This post is an introduction that will guide you through the basics of digital marketing. Subsequent…
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10 Reasons Why You Need a Website for Your Business

We live in a world which is rapidly changing for many reasons, but basically due to the internet and the World Wide Web. ‘Digitization’ and ‘Online’ have been become the two frequently used buzz words. Smartphones and cheap data plans have changed our lives to the extend that most of us have been habituated with…
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