All great businesses love affiliate marketing for many reasons. It is mostly about lead generation and sales. That is why Amazon or BlueHost loves affiliate channels.
What is affiliate marketing?
Affiliate marketing is a commission-based model where an affiliate (publisher) sign up to an offer by an advertiser (retailer) to sell their products or services through multiple publication modes like blog posts, YouTube videos, email newsletters, or social media activities. The affiliate takes attempts to send traffic to the company’s website. If he/she can able to make a sale, the advertiser pays him/her a commission. From a business perspective, it can be seen as a third party marketing team and paying the team members on successful sales.
Advantages of Affiliate Marketing to Businesses
There are multiple reasons why affiliate marketing is a promising approach for businesses to grow. The most prominent are as follows:
1. Pay Only for Performance and Sale
The best thing about affiliate marketing is that you are not going to pay your affiliate partners unless there is a sale or an assured performance. Although there is the flexibility of rewarding publishers for influencing sales through active promotions, most of the affiliate programs are based on successful sales. Therefore, affiliate marketing is quite cost-effective.
Unlike the traditional pay-per-click (PPC) advertising and lead generation services, in an affiliate marketing contract, you’ll not be charged for clicks or leads sent your way.
Clicks or leads from traditional marketing channels (like PPC) can’t assure a paying customer. However, an affiliate program can do.
An ineffective campaign of your affiliate partner won’t affect your budget. On the other hand, you need to pay even for a poor lead, if it’s a lead generation or PPC program.
2. No or Limited Setup Cost
If you don’t bother about setting an affiliate platform at your level, you are not going to invest anything. You can register with an affiliate network like Commission Junction with zero setup cost. They will also guide you through the setup and provide the tools and resources that you need. All background works will be carried out by the network partner.
You can also have your affiliate programs where you need a few low-cost software to make things right. With minimum efforts and investment, you can have a great affiliate platform to attract potential publishers.
3. Zero Risk
Affiliate marketing is the only marketing effort that has no risk at all. Paying for sales or performance rather than for clicks or leads ensures affiliate marketing is a risk-free form of marketing. There is no other alternative where you can start a marketing campaign without utilizing your marketing budget.
4. Better ROI
Due to the above three reasons, affiliate marketing ensures a better return on investment (ROI) to merchants.
5. Costs Established Upfront
Unlike most of pay-per-click advertising, affiliate marketing facilitate you set your costs upfront. You can set commission rates for your products depending upon the profit margin. You can easily control the cost per conversion (CPC). It’s only one CPC model.
6. Control over Incentives
Affiliate models allow you complete control over the commission, incentives, and other benefits that you are going to offer your publishers. Publishers can’t charge you as they wish.
7. Mostly Autopilot
There are two different types of affiliate models. One, where you need to set up your own affiliate platform and the second, where you can join an affiliate network like Share a Sale or Commission Junctions. While in the first case, you need complete involvement, the second case doesn’t require your active involvement. The affiliate networks will mostly take care of your partnership with publishers.
8. Time Saving on Marketing
Although marketing is an important lifeline of any business, it consumes a lot of time. It’s mostly a lengthy process. However, affiliate marketing helps businesses to be free from marketing activities. Most of the works are done by the affiliate networks and publishers. It saves your valuable time that you can utilize in your business growth.
9. Suitable for Startups
Startups and small companies can take the advantage of affiliate marketing to scale their businesses with minimum investment. Since affiliate marketing offers opportunities to hire unlimited numbers of publishers at no upfront cost, you can try any new product in the market without bothering about the marketing cost.
As a retailer, you can pick who you choose to work with. Affiliates apply to come onboard your affiliate program, providing you with the opportunity to assess their suitability and hand pick those who can be the best ambassadors for your brand and products.
10. Targeted traffic
Since affiliate marketers speedily gain good experience through working with many brands, they better know how to target the proper traffic while advertising for a brand. Most of the traffic through affiliate channels are highly targeted.
11. High Brand Awareness
Affiliate marketing help businesses in better brand awareness. Since your products and services are advertised on different platforms, people using different online channels can know about you. You can encourage more affiliate publishers to create brand awareness for you.